Marketing and Public Relations

Marketing and Public Relations

Course Features

Course Details

INTRODUCTION
This Learning programme will equip learners with the skills and knowledge to market and promote the business.

PROGRAMME OUTCOMES
  • Basic concepts on marketing management
  • The internal marketing environment
  • The external marketing environment
  • Formulating a marketing strategy
  • Understanding your product
  • Understanding marketing location
  • Understanding marketing price
  • Understanding promotions
  • The role of public relations and mass communication in business
  • Formulating an integrated strategic marketing plan

PREREQUISITE
Candidates should have a basic business skill

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