Marketing and Public Relations

Marketing and Public Relations

Course Features

Course Details

This Learning programme will equip learners with the skills and knowledge to market and promote the business.

  • Basic concepts on marketing management
  • The internal marketing environment
  • The external marketing environment
  • Formulating a marketing strategy
  • Understanding your product
  • Understanding marketing location
  • Understanding marketing price
  • Understanding promotions
  • The role of public relations and mass communication in business
  • Formulating an integrated strategic marketing plan

Candidates should have a basic business skill

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This course does not have any sections.

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